Orchestral pop, London to Paris
Initials B.B. landed on Philips in June 1968 as a Serge Gainsbourg studio album built from sessions spanning 1965 to May 1968. Claude Dejacques produced. The rooms changed: Fontana and Chappell in London, Hoche in Paris. Arthur Greenslade, David Whitaker and Michel Colombier took turns arranging. Andre Decamp drew the cover. The title track opens the set with Dvorak’s New World symphony quoted in the brass and Edgar Allan Poe’s raven in the first lines, aimed at Brigitte Bardot. In 1968 France those initials were enough to name Brigitte Bardot.
The album collects Gainsbourg’s mid-sixties English experiments. Comic Strip, Torrey Canyon and Hold Up come from the June 1967 Chappell dates. Earlier Fontana cuts (Docteur Jekyll et Monsieur Hyde, Qui est in qui est out, Shu Ba Du Ba Loo Ba, Marilu) had already existed as EP material. May 1968 at Chappell added Initials B.B., Bloody Jack, Ford Mustang and Black and White. Sitting in the middle is Bonnie and Clyde, cut at Hoche with Bardot on 11-12 December 1967: a spoken crime report over Michel Colombier’s arrangement, two voices on the same story, said plainly.
The label that fits is orchestral pop. Brass punches, comic onomatopoeia, American car names, oil-spill reportage on Torrey Canyon. Gainsbourg’s spoken-sung French sits against London session players who treat the charts like soundtrack cues. Pitchfork later slotted the album at 117 on its 200 best of the 1960s; French Rolling Stone ranked it among the great French rock LPs. It is not a concept suite like Histoire de Melody Nelson. It is a compilation of English studio work, recorded in London and Paris, put behind the French scandal.
Brigitte, elle est trop belle, elle est trop belle pour moi…
(Serge Gainsbourg, Initials B.B., 1968)

The INA clip of Bonnie and Clyde shows Bardot and Gainsbourg in a barn set, guns as props. The title song’s pop video cuts Bardot photo shoots into the lyric’s aftermath. Between those images and the London brass, Initials B.B. is the 1968 album that put a fixation on Bardot into the Philips catalogue.
Under the Bardot gossip sit the session charts, the borrowed classical motifs and the EP leftovers, rebuilt into an LP order. The arrangements are why the record still sounds like a finished studio production.
Sofi | 7 October 2026
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Read this and finally understood why critics flipped for Initials B.B.. Coffee got cold while I finished the article. Acceptable.
Marie-Claire | 8 October 2026
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Bought Initials B.B. on vinyl last year. Article made me flip it again tonight.
Nina Bass | 8 October 2026
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Bought Initials B.B. on vinyl last year. Article made me flip it again tonight. Also the comments section on old forums was wild about this. Anyway.
Léa | 9 October 2026
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Read this and finally understood why critics flipped for Initials B.B..
Mateo | 9 October 2026
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Forgot how dark the middle of Initials B.B. gets. Thanks for the reminder. Sharing this in the group chat. Expect chaos.
Greg | 10 October 2026
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My copy of Initials B.B. is destroyed. Still won’t replace it. Marks are history. Coffee got cold while I finished the article. Acceptable.
Ivan | 11 October 2026
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Bought Initials B.B. on vinyl last year. Article made me flip it again tonight. Just saying.
Maya | 11 October 2026
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The cover alone put me off as a kid. Then Initials B.B. ate my whole summer.
Fatima | 12 October 2026
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Gateway album for me. Everything after Initials B.B. made more sense.
Louise | 13 October 2026
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i need headphones for Initials B.B.. Laptop speakers miss half of it. Sharing this in the group chat. Expect chaos.
Inés | 13 October 2026
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Not every track is perfect but the whole of Initials B.B. feels like a place. Coffee got cold while I finished the article. Acceptable. More of this please.
Alex | 14 October 2026
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I still play Initials B.B. front to back. Skipping feels rude.
Bruno | 15 October 2026
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Bought Initials B.B. on vinyl last year. Article made me flip it again tonight. Might be recency bias but I do not care today. Ok bye.
Yuki | 16 October 2026
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My copy of Initials B.B. is destroyed. Still won’t replace it. Marks are history. Also the comments section on old forums was wild about this.